European Right-Wing Setting the Political Narrative, Study Reveals

Mainstream parties in power are more and more enabling the radical right to set the political agenda, as per a recent research conducted in Germany.

Researchers found that this trend has unwittingly benefited far-right groups by legitimising their ideas and disseminating them to a broader audience.

Analysis Based on Two Decades of News Coverage

The findings, released in the academic journal on political studies, utilized an computerized content review of more than 520,000 articles from a half-dozen German publications.

Capital-based scholars observed that as the radical faction moved from marginal topics in the 1990s era to core themes like integration and immigration, established parties progressively adapted their communication in response.

This adaptation amplified the dissemination of these ideas and signaled to the electorate that such positions were legitimate.

Consequences for Democracy

"Public communication by mainstream political groups plays a central role in the electoral success of the far right," stated a expert in political behavior involved in the research.

"This factor has been underestimated," she noted.

The impact was noticeable even when conventional groups were condemning the radical faction. "They still receive focus," the researcher remarked. "The main point is that because we live in such a struggle for visibility, this attention is key."

Normalisation Effect Across the Continent

While the research was focused on the German context, this normalisation effect is probable to apply to nations across the European continent.

"This is frequently observed in German and British news outlets," explained another researcher. "The far right says something and everyone starts talking about it for several days."

"Even if you're opposing it, you're repeating it," he added.

Hardening of Public Rhetoric

At certain points, political figures have also toughened their discourse to align with that of the far right.

In a recent interview, a then German chancellor called for large-scale deportations and pushed for them to happen "more frequently and rapidly."

Similar instances can be observed across the continent, as politicians from countries including the United Kingdom to the French Republic embrace the language of the far right, especially on migration.

This has formed an echo chamber that was inconceivable a decade ago.

Core Problem: Who Dictates the Agenda?

"{If you're a centrist party and you are talking about societal topics – immigration, assimilation – in a way that is dictated by the pace of the far right, that's the whole idea of agenda setting," explained a study author.

Some parties have taken additional measures, seeking to copy the strict agenda of the radical right, even as research suggests that doing so leads the electorate to cast their ballot for the radical faction.

Gradual Influence and Voter Awareness

The extent of data collected showed that the impact of far-right parties had been gradual and had grown with the passage of time.

"Public perception doesn't change from one day to another," stated a co-author. "However, when you hear this negative framing around immigration frequently, and it is being disseminated not only by far-right parties but also, for instance, by established parties, then of course this storyline gains more traction."

Requirement for Mainstream Parties to Carve Out Their Own Discourses

The study emphasized the need for established parties to develop their distinct discourses, especially on topics such as migration and integration, instead of continuously trailing after the far right.

"It resembles a choreography," explained one researcher. "If the conductor is far-right and you're responding to them, you lose the ability to choose which music should be playing."

Dr. Margaret Moore MD
Dr. Margaret Moore MD

A seasoned financial analyst with over a decade of experience in wealth management and market trends.